Turn AI Aspirations Into Results
We help businesses unlock practical value from AI through intelligent agents, automation engineering and tailored team enablement.
What We Do

AI Strategy & Transformation
Unlock your AI potential with a focused strategy: opportunity scans, vendor and solution audits, leadership alignment, and a tailored implementation roadmap. ROI guaranteed!

AI Automation & Agents
Save hours of manual work by automating repetitive processes and building smart, lightweight AI agents with tools like Relevance AI, CrewAI and Zapier.

AI Training & Upskilling
Equip your team to confidently use tools like ChatGPT, Claude, and Midjourney and to build AI agents for automation. Practical, role-based training to unlock productivity fast.


About GenFutures Lab
GenFutures Lab helps organisations turn AI ambition into real-world results. Founded by Melanie Moeller, a seasoned AI Transformation Leader with over a decade of experience at Sky, BBC, HP, and others, we specialise in automation, intelligent agents, and AI capability building. Melanie is known for delivering pioneering, human-centred AI systems, helping businesses cut costs, scale faster, and unlock measurable ROI.
Today, GenFutures Lab partners with forward-thinking organisations to:
- Build lightweight, high-impact AI agents.
- Automate workflows using a range of tools and custom solutions.
- Train teams to confidently use tools like ChatGPT, Claude, Midjourney and Microsoft Copilot.
Speaking & Thought Leadership
From global conferences to industry podcasts, Melanie Moeller regularly shares insights on AI, innovation, and digital transformation. Explore highlights from recent panels, keynotes, and interviews.
Maximising Monitisation
AI & Innovative Ad-Formats in Sports Streaming – Panel moderated by Melanie Moeller.
Making the Business Case for AI in Sports
Online session that was part of Ignition 2023 powered by SportsPro Media.
Case Studies

CTAM Europe Symposium – Generative AI in Media Keynote & Panel
As generative AI reshapes the media and entertainment landscape, CTAM Europe invited GenFutures Lab to lead a thought leadership segment

Leo AI – Hyper-Personalised Fan Engagement
As football clubs grow global, traditional post-match commentary fails to meet rising fan expectations. GenFutures Lab partnered with Leonardo Labs

SportsPro Ignition – AI Enablement for Senior Leaders
Sports media is evolving rapidly, with AI set to transform how content is created, distributed, and monetised. SportsPro Media invited

BPP UNIVERSITY
BPP aimed to lead in educational innovation by integrating Generative AI to expand and enhance its Solicitors Qualifying Examination (SQE)
What Clients are Saying

As a brand strategist - not a trained creative - Mel's course was incredibly impactful in showing a step by step process to develop strategy, ideate, and ultimately produce high quality creative content, from key messaging and imagery to a finished video piece. Her approach to the class is holistic and hands-on. I was delighted by how much I was able to put to immediate practical use during (and after) her intensive class sessions. In addition to finished content pieces, I walked away with new tools, techniques, and approaches to content development that will be invaluable for my personal and professional marketing initiatives.

I highly recommend this course to other marketers that are either new to AI or have already dabbled a bit. The prompts provided can cut campaign development time by at least 60%, and you'll gain access to tools that streamline creating effective campaigns quickly. The cost savings on production mean you can allocate more of your budget to media.

Melanie is a great instructor! She has her finger on the pulse of the latest and most effective technology. Highly recommend this course!

Excellent overview of a professional AI-powered video workflow from start to finish. I picked up a ton of practical tips and tricks that I can start using in work right away.

Mel introduced us to a great set of AI tools and laid out the process from beginning to end. I will definitely use it for my products.

This course is a must for any marketer or entrepreneur looking to stay ahead of the curve. The hands-on experience with AI tools is incredibly beneficial, and Melanie’s expertise truly shines through.

Really helpful to quickly get to grips with the basics and create a professional looking Ad!

Its a really helpfull course, Melanie is a great teacher.

Great training into a new subject. For sure... the trainer is an absolute expert in AI.

As a brand strategist - not a trained creative - Mel's course was incredibly impactful in showing a step by step process to develop strategy, ideate, and ultimately produce high quality creative content, from key messaging and imagery to a finished video piece. Her approach to the class is holistic and hands-on. I was delighted by how much I was able to put to immediate practical use during (and after) her intensive class sessions. In addition to finished content pieces, I walked away with new tools, techniques, and approaches to content development that will be invaluable for my personal and professional marketing initiatives.

I highly recommend this course to other marketers that are either new to AI or have already dabbled a bit. The prompts provided can cut campaign development time by at least 60%, and you'll gain access to tools that streamline creating effective campaigns quickly. The cost savings on production mean you can allocate more of your budget to media.

Melanie is a great instructor! She has her finger on the pulse of the latest and most effective technology. Highly recommend this course!

Excellent overview of a professional AI-powered video workflow from start to finish. I picked up a ton of practical tips and tricks that I can start using in work right away.

Mel introduced us to a great set of AI tools and laid out the process from beginning to end. I will definitely use it for my products.

This course is a must for any marketer or entrepreneur looking to stay ahead of the curve. The hands-on experience with AI tools is incredibly beneficial, and Melanie’s expertise truly shines through.

Really helpful to quickly get to grips with the basics and create a professional looking Ad!

Its a really helpfull course, Melanie is a great teacher.

Great training into a new subject. For sure... the trainer is an absolute expert in AI.

As a brand strategist - not a trained creative - Mel's course was incredibly impactful in showing a step by step process to develop strategy, ideate, and ultimately produce high quality creative content, from key messaging and imagery to a finished video piece. Her approach to the class is holistic and hands-on. I was delighted by how much I was able to put to immediate practical use during (and after) her intensive class sessions. In addition to finished content pieces, I walked away with new tools, techniques, and approaches to content development that will be invaluable for my personal and professional marketing initiatives.

I highly recommend this course to other marketers that are either new to AI or have already dabbled a bit. The prompts provided can cut campaign development time by at least 60%, and you'll gain access to tools that streamline creating effective campaigns quickly. The cost savings on production mean you can allocate more of your budget to media.

Melanie is a great instructor! She has her finger on the pulse of the latest and most effective technology. Highly recommend this course!

Excellent overview of a professional AI-powered video workflow from start to finish. I picked up a ton of practical tips and tricks that I can start using in work right away.

Mel introduced us to a great set of AI tools and laid out the process from beginning to end. I will definitely use it for my products.

This course is a must for any marketer or entrepreneur looking to stay ahead of the curve. The hands-on experience with AI tools is incredibly beneficial, and Melanie’s expertise truly shines through.

Really helpful to quickly get to grips with the basics and create a professional looking Ad!

Its a really helpfull course, Melanie is a great teacher.

Great training into a new subject. For sure... the trainer is an absolute expert in AI.

As a brand strategist - not a trained creative - Mel's course was incredibly impactful in showing a step by step process to develop strategy, ideate, and ultimately produce high quality creative content, from key messaging and imagery to a finished video piece. Her approach to the class is holistic and hands-on. I was delighted by how much I was able to put to immediate practical use during (and after) her intensive class sessions. In addition to finished content pieces, I walked away with new tools, techniques, and approaches to content development that will be invaluable for my personal and professional marketing initiatives.

I highly recommend this course to other marketers that are either new to AI or have already dabbled a bit. The prompts provided can cut campaign development time by at least 60%, and you'll gain access to tools that streamline creating effective campaigns quickly. The cost savings on production mean you can allocate more of your budget to media.

Melanie is a great instructor! She has her finger on the pulse of the latest and most effective technology. Highly recommend this course!

Excellent overview of a professional AI-powered video workflow from start to finish. I picked up a ton of practical tips and tricks that I can start using in work right away.

Mel introduced us to a great set of AI tools and laid out the process from beginning to end. I will definitely use it for my products.

This course is a must for any marketer or entrepreneur looking to stay ahead of the curve. The hands-on experience with AI tools is incredibly beneficial, and Melanie’s expertise truly shines through.

Really helpful to quickly get to grips with the basics and create a professional looking Ad!

Its a really helpfull course, Melanie is a great teacher.

Great training into a new subject. For sure... the trainer is an absolute expert in AI.
Let’s Build Something with AI
Have questions or ready to get started? Contact us today to explore how GenFutures Lab can help you unlock real results with AI strategy, automation, and team training—fast and effectively.
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