As a brand strategist - not a trained creative - Mel's course was incredibly impactful in showing a step by step process to develop strategy, ideate, and ultimately produce high quality creative content, from key messaging and imagery to a finished video piece. Her approach to the class is holistic and hands-on. I was delighted by how much I was able to put to immediate practical use during (and after) her intensive class sessions. In addition to finished content pieces, I walked away with new tools, techniques, and approaches to content development that will be invaluable for my personal and professional marketing initiatives. "I highly recommend this course to other marketers that are either new to AI or have already dabbled a bit. The prompts provided can cut campaign development time by at least 60%, and you'll gain access to tools that streamline creating effective campaigns quickly. Plus, the cost savings on production mean you can allocate more of your budget to media, maximising your impact.