The media and broadcasting landscape is undergoing a seismic shift, with artificial intelligence (AI) at the core of this transformation. AI is not just enhancing operational efficiency; it’s enabling highly personalised viewer experiences, innovative advertising formats, and dynamic content creation. At GenFutures Lab, we’re here to help you harness AI to its full potential, guiding you through this exciting technological evolution.
This week, I had the privilege of moderating a panel and meeting with innovative companies at SportsPro Madrid. Here are some key highlights and insights:
AI and Monetisation in Sports Streaming
Moderating a panel titled Maximising Monetisation: AI and Innovative Ad Formats in Sports Streaming gave me the opportunity to hear from @Andreas Heyden (Dyn), Alexandre Paugam (Harmonic), and Jean-Baptiste Casta Costa (EurovisionSport.com). Together, we explored how AI is reshaping advertising strategies in live sports.
Key Takeaways
- Hyper-Personalisation for Ads (Andreas Heyden): AI can generate thousands of unique ad formats, tailored to individual preferences, boosting engagement and ROI.
- Localised and Dynamic Ads (Jean-Baptiste Costa): AI makes regionalised ads more relevant and effective, increasing CPMs while preserving user experience.
- Innovative Ad Formats (Alexandre Paugam): Formats like L-shape ads integrate seamlessly into live sports broadcasts without disrupting the viewer experience.
- AI Voice Cloning and Translation (Alexandre Paugam): AI enables multilingual broadcasts, preserving the original commentator’s tone while significantly reducing costs.
- Balancing Monetisation and Experience (Jean-Baptiste Costa): Split-screen ads ensure fans don’t miss a moment of the action while still driving revenue.
Ochy: AI-Powered Movement Analysis for Runners
Among the standout companies at SportsPro Madrid was Ochy, a game-changer for runners. Their AI-powered movement analysis offers insights to improve your running form, minimise injury risk, and enhance performance.
I enjoyed meeting CEO Khaldon Evans and I was impressed by the personalised feedback—Ochy flagged my overextended arm and poor back position when running, giving me actionable advice to bring back to my personal trainer. This innovative tech empowers runners of all levels to refine their technique and push their limits.
AI Transforming Content Creation and Management
AI is revolutionising the content space, as demonstrated by these innovative startups I spoke with:
AnyClip
I spoke with Michael Kummer, Managing Director at AnyClip, about their AI-powered video platform. AnyClip automates tagging, making archived content searchable in over 120 languages. This tool helps organisations maximise their content’s value and engage with fans on a global scale.
InSync
James Taylor from InSync showcased their machine-learning-driven video standards conversion platform, which enables seamless transitions between formats like UHD and HD. For broadcasters, InSync is the ultimate solution for delivering consistent, high-quality video across platforms.
TagBoard
David Minetti introduced me to TagBoard, an audience experience platform transforming on-screen graphics. By integrating any data source into their system, TagBoard delivers live, shoppable, data-driven graphics for all devices.
Artlist.io
Liran Orpaz Orpaz from Artlist demonstrated their all-in-one platform for creators. Artlist offers original music, video, and AI-generated voiceovers in multiple languages. Type your brief, and the platform generates customised assets, streamlining the creative process for filmmakers and organisations alike.
High-Level Insights From Other Panels
The Future of Sports Advertising
Sara Pastor (Dazn), Scott Young (Transmit), James Salmon (EA Sports) moderated by Alan Fagon (EBU Sport)
This panel explored how AI and data are reshaping advertising in sports.
- Personalised fan experiences are driving loyalty and increasing revenue.
- Innovations in ad technologies like server-side insertion ensure non-disruptive experiences.
- Investments in women’s sports and purpose-driven campaigns are creating meaningful engagement opportunities.
AI: The New Era of Video Production
Meghna Krishna (Magnifi), Manish Kalra (Zee5), moderated by Steve McCaskill (SportsPro)
Discussions centred on AI-driven efficiencies in content workflows.
- AI automates tasks like clipping, metadata generation, and subtitles, reducing turnaround times.
- Immersive experiences with VR and AR are on the rise, catering to new audience demands.
- AI ensures content is optimised for various platforms and formats (e.g., vertical video for mobile), enhancing accessibility and consumption across diverse audiences.
The Future of AI in Broadcasting
AI is poised to transform broadcasting by enhancing viewer engagement through personalisation and predictive analytics. Broadcasters like Sky Sports and ESPN are already leveraging AI to tailor experiences, from personalised “SportsCenter” shows to real-time sports statistics.
Upcoming trends include:
- Immersive Viewing: Augmented and virtual reality to deepen audience interaction.
- Ethical AI Use: Ensuring transparency and fairness as AI becomes more prevalent.
- Operational Optimisation: Further automation of workflows using agentic AI to increase efficiency and reduce costs.
Why GenFutures Lab? 🌟
At GenFutures Lab, we bring over a decade of broadcasting and media expertise to help you navigate the complexities of AI adoption and the bustling landscape of vendors and tools.
Our Services:
- Expert Guidance: We specialise in AI adoption and transformation strategies tailored to your unique needs.
- Proven Solutions: Our consultancy has a strong track record of successful implementations across the industry.
- Future-Ready: Stay ahead of the curve with innovative solutions designed to resonate with today’s audiences.
Drop me a message at mel@genfutures.co.uk to explore how we can transform your broadcasting strategy and empower your organisation to thrive in the AI era.
About Us
GenFutures Lab is a London-based AI transformation firm specialising in AI and innovation-driven transformation. This newsletter is curated by Melanie Moeller, Founder and Chief AI Officer at GenFutures Lab, who brings 14 years of experience in technology, media, and innovation, with past roles at BBC and Sky. Our Head of Marketing and Digital Product, Kiyana Katebi, also contributes her expertise. At GenFutures, we empower organisations to evolve from the inside out using cutting-edge AI solutions.
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