AI IN JOURNALISM TRAINING
What Makes This AI Course Different?
This half-day, hands-on course gives local and regional journalists the confidence to use AI tools safely, ethically, and without compromising editorial standards.
Led by experienced newsroom professionals (ex-BBC, Standard, Independent and Iliffe), the training focuses on practical newsroom challenges, not abstract theory.
Through live demos, guided exercises, and collaborative labs, you’ll build real skills you can use straight away. The goal is to save time on busywork, so you can focus on what matters most: finding stories, interviewing people, and holding power to account.
Whether delivered on-site or online, this course takes a human-first approach to AI showing you how to work with technology, not be replaced by it.
Who It's For
- Local and regional reporters looking to do more with less.
- Editors, audience leads and SEO specialists aiming to boost reach.
- Visual journalists and digital producers interested in AI workflows.
- Freelancers and independent journalists building sustainable practices.
- Anyone in a newsroom curious about AI. (No coding skills required)
Key benefits & Outcome
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Understand how large language models like ChatGPT and Claude work and where their limits lie. -
Identify the biggest productivity wins for journalists using AI tools today. - Master proven prompting techniques and frameworks (RTF, RISEN, RODES) to get faster, better results.
- Learn how to extract key quotes, story angles and data from dense documents in seconds
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Know how and when to safely use AI-generated images to complement reporting.
- Apply essential legal, ethical and NUJ-aligned guidelines to all AI-generated output.
- Leave with a personalised “next-week” AI experiment to take back to their newsroom.
Meet Your Trainers
Melanie Moeller
Chief Executive at GenFutures Lab
Melanie Moeller is the Chief AI Officer at GenFutures Lab and a former newsroom developer and product manager with experience at the BBC, Sky, BPP University and HP, with more than a decade of experience working in AI. She designs human-in-the-loop AI workflows that empower teams without replacing them, and advises organisations on responsible AI adoption. Melanie is a sought-after AI instructor who delivers hands-on, human-centred training across journalism, marketing and education, consistently praised for its clarity, relevance and real-world impact.
William Mata
SEO Editor with Bylines, Iliffe, Independent, Evening Standard, and Archant
William Mata is a practising journalist and SEO Editor with bylines at Iliffe, The Independent, Evening Standard, and Archant. He brings frontline newsroom insight into how AI can enhance local storytelling and audience reach.
Brief Course Overview
Welcome & AI Explained: How it works (history of AI, different AI flavours, LLMs explained), why it matters, newsroom use cases
AI in Practice: Real-world examples of AI in journalism — from headlines and FOIs to rewrites and social posts
Prompt Engineering: Proven frameworks (RTF, RISEN, RODES) to get faster, better results from AI tools
Document Mining: Extracting quotes, data and story angles from long PDFs and reports in seconds
Image Generation: Ethical use of AI imagery, safe-prompt techniques, and practical applications for newsrooms
Legal & Ethical Guardrails: Accuracy, attribution, bias, transparency, and NUJ-aligned guidance
AI Action Planning: Creating a personalised AI “experiment” to try in your own newsroom next week
Client Results
Build a Confident, Capable AI Workforce
Let us help you upskill your people with training that sticks — and scales.
Matt Ramsden
Senior editor, North and West Kent at Kent Online
We are very much at the beginning of our AI journey and needed some expertise to explain what it can do for us, plus point out the pitfalls we need to be aware of.
The workshop really helped focus and energise the editorial team, giving us all a sound understanding of the benefits and possibilities of AI.
We have been using it to suggest story ideas, process vast data sets, and enhance reporters' writing. The workshop was invaluable.
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