As generative AI reshapes the media and entertainment landscape, CTAM Europe invited GenFutures Lab to lead a thought leadership segment at their annual London symposium. We were asked to bring clarity, insight, and strategy to an executive audience navigating this fast-moving space.
APPROACH
Melanie Moeller, CEO of GenFutures Lab, was invited to deliver both a 15-minute expert keynote and to moderate a 45-minute panel featuring industry leaders from a range of companies. Mel’s approach was crafted to both demystify and contextualise GenAI for a C-suite audience. The session included:
- Buzzword busting — clear definitions of terms like LLMs, fine-tuning, and prompting
- Use cases across media & entertainment — from virtual news anchors to content localisation
- Market outlook — showcasing the rapid growth and opportunity in GenAI adoption
- Organisational readiness frameworks — guiding attendees on how to strategically scale GenAI within their businesses
- Live panel moderation — fostering a high-energy, insight-driven conversation across use cases, ethics, and implementation barriers
The goal was to equip leaders with the vocabulary, mental models, and strategic playbook needed to confidently engage with GenAI in their own organisations.
OUTCOME & ACHIEVEMENTS
STANDING ROOM ONLY ENGAGEMENT
The session received outstanding in-person feedback, with high energy in the room, active audience participation, and conversation that could have continued into the evening.
INDUSTRY VALIDATION
Attendees from major broadcasters, streamers and technology firms praised the session’s clarity, structure, and practical relevance to real business challenges.
IMPACTFUL MODERATION & LEADERSHIP
Melanie was recognised not only for her keynote insights but also for expertly shaping and facilitating a nuanced, engaging panel conversation.
“Melanie’s keynote showcased her deep expertise and provided valuable insights into the transformative impact of AI on the industry. Her dynamic energy and ability to communicate complex topics with clarity and enthusiasm resonated strongly with our audience, earning outstanding feedback across the board.”
— Karen Doyle, Operations Director, CTAM Europe
Need a speaker, moderator, or workshop facilitator who can bring clarity and strategy to your AI conversations?
