Sports media is evolving rapidly, with AI set to transform how content is created, distributed, and monetised. SportsPro Media invited GenFutures Lab to deliver a high-impact webinar for senior leaders – focused on building compelling AI business cases and integrating practical tools into everyday workflows.
MY APPROACH
Our CEO, Melanie, designed and led an insight-rich session for Ignition, SportsPro’s flagship innovation platform, with a sharp focus on immediacy, clarity, and tangible value. The session featured:
- Live walkthroughs of practical AI tools and media-specific use cases
- Tailored business case design, grounded in industry needs
- A comprehensive prompt library, equipping attendees with reusable assets
- Interactive demonstration using a custom Miro board to map content opportunities
- A bespoke six-step framework, guiding participants from GenAI exploration to high-value, cost-effective use cases – including testing and implementation – in under 30 minutes.
Our aim: empower attendees to move from curiosity to confident experimentation and results-driven action.
OUTCOME & ACHIEVEMENTS
HIGH ENGAGEMENT FROM SENIOR LEADERS
The session attracted 138 unique viewers, including 106 live attendees, with an average watch time of 28 minutes. A standout result for a virtual session in this space.
STRONG PLATFORM FEEDBACK
Audience engagement exceeded typical benchmarks for articles or podcasts, underlining the power of immersive, hands-on delivery.
IMMEDIATE VALUE FOR ATTENDEES
Participants left equipped with AI tools, strategic templates, and prompt libraries — ready to activate AI within their teams straight away.
“Being really candid for a virtual session, this was great engagement. The average watch time was higher than most of our podcasts or editorial content.”
— Chris Stone, Managing Director, SportsPro Media
Want to upskill your team and turn AI potential into action?
Book a Free Discovery Call
