AI is transforming the marketing landscape faster than ever, reshaping industries and creating new possibilities for brands and creators alike. From groundbreaking innovations at the Global Marketing Summit to cutting-edge tools that make campaigns more efficient and engaging, now is the time to harness the power of AI. Whether you’re looking to build high-impact content or stay ahead of the latest AI trends, this newsletter dives into the key insights and opportunities that will help you thrive in a rapidly evolving digital world. Ready to take your marketing and operations to the next level? Let’s get started!
1.) Global Marketing Summit Updates and New Course Launch
This week, I had the pleasure of attending and speaking at the Global Marketing Summit in Istanbul.
Here are the key insights from the event:
- AI-Driven Transformation: AI is revolutionising industries by automating tasks, unlocking creativity, and boosting productivity. AI agents are set to become the new go-to tools, transforming how we work and run businesses.
- Inclusive Marketing: To tap into overlooked markets, brands must embrace diversity, personalise experiences, and ensure digital inclusivity. Understanding cultural nuances and partnering with authentic influencers is key to making an impact.
- Sustainability and Trust: Authenticity in sustainability is crucial to avoid greenwashing. Brands need to take real action, break down silos, and upskill teams to create meaningful change.
- AI for Personalisation and Customer Engagement: AI is improving customer interactions through personalised, empathetic approaches. This not only boosts conversion rates but also helps employees maintain work-life balance.
- Strategic Content and Sound: High-quality, relevant content—paired with the right music—can significantly increase brand recall and customer loyalty. On the flip side, poor content can damage your brand’s reputation. A clear, focused content strategy is essential.
- Happiness and Wellbeing in Business: Personal happiness and business success go hand in hand. Creating a work environment that fosters well-being and allowing time for self-care are crucial for long-term success.
During the summit, I also had the opportunity to launch my new course: AI Marketing Mastery: Create Campaigns, Videos, and Ad Creatives in 4 Hours.
To showcase the power of AI, I created a full marketing campaign for a fictional skincare brand entirely with AI. Want to learn how to do the same? In just half a day, you’ll master the skills to create images, videos, voiceovers, and music—perfect for marketers, content teams, and creators.
Watch my launch video below and if you’re ready to take your marketing to the next level, join the first cohort today!
Secure your early-bird discount here 👇
2.) People, Processes, and Products Are Changing with AI
AI is reshaping the business world, not just through advanced technologies, but by transforming people, processes, and products. As AI takes over repetitive tasks, it allows people to focus on higher-value activities, such as creative problem-solving and strategic thinking.
People: One of the most significant shifts AI is driving involves human skills. Traditional roles are evolving, and the workforce needs to adapt. This means upskilling employees to work alongside AI, rather than fearing job displacement. Organisations that invest in AI training are enabling their people to be more productive, innovative, and adaptable. A great example of this is ServiceNow, which introduced “frED,” an AI-powered platform that personalises learning for employees. Within the first month, 65% of the workforce engaged with the platform, benefiting from AI-recommended training aligned with their career goals and skill gaps. This initiative enhances employee satisfaction and builds internal capabilities to thrive in an AI-driven world. Learn more about ServiceNows AI platform.
Processes: AI is making business processes faster and smarter. For instance, Pfizer’s use of Charlie, a generative AI platform, has revolutionised their content creation and data analysis workflows. With this tool, they’ve tripled content output while ensuring regulatory compliance, demonstrating how AI can speed up decision-making and improve efficiency across sectors. AI-driven systems are also transforming supply chains by automating planning and predicting disruptions, making companies more resilient to external shocks. Explore how AI is reshaping business processes and AI in supply chains KPMG
Products: AI is revolutionising products by making them more aligned with customer needs. A recent example comes from Under Armour, which developed a “Connected Fitness” platform that uses AI to gather real-time data from wearable tech and provide personalised product recommendations. This AI-powered system not only improves customer engagement but also speeds up product development cycles, allowing the company to introduce features that are more tailored to customer demands. See Under Armour’s innovation with AI.
3.) This Week’s News and Trends in AI
AI developments are happening at a dizzying pace. Here are the five biggest headlines in AI this week that you need to know:
- Anthropic’s New AI Agent: Anthropic introduced its advanced AI agent, Claude Next, which is designed to collaborate with humans to solve complex tasks. This represents a shift towards building AI systems that can work as partners rather than just tools. Find out more about how Claude Next could transform productivity.
- Runway’s Act One Model: Runway, a leader in creative AI tools, launched Act One, a new model designed to help artists and creatives by providing AI-generated animations and content. With Act One, the creative process gets a huge boost, enabling creators to bring their ideas to life more quickly and intuitively. Discover more about Runway’s Act One.
- X.AI’s API Launch: Elon Musk’s AI company X.AI has unveiled an API that allows developers to build applications on top of its AI system, Grok. This new API opens the door for countless possibilities, from integrating AI into existing apps to developing entirely new platforms. Learn more about X.AI’s API.
- Google’s Gemini AI Updates: Google’s Gemini AI has received significant updates, enhancing its ability to understand and generate human-like language. Its growing integration with Google products promises more intuitive and helpful AI-powered features across services such as Google Workspace, Bard, and more. You can find more details here Blog.google & blog.google.
AI is a rapidly evolving field, and these headlines underscore how much is happening every day. Whether it’s new creative tools, partnerships, or advances in AI-human collaboration, there’s no shortage of exciting developments.
About GenFutures Lab
GenFutures Lab is a London-based global consulting firm specialising in AI and innovation-driven transformation. This newsletter is curated by Melanie Moeller, CEO of GenFutures, who brings 14 years of experience in technology, media, and innovation, with past roles at BBC and Sky. Our Head of Marketing and Digital Product, Kiyana Katebi, also contributes her expertise. At GenFutures, we empower organisations to evolve from the inside out using cutting-edge AI solutions.
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